I Kept Going Even When It Was Quiet
Still showing up.
Because No One Claps In the Middle
That doesn’t mean it’s not working. The middle didn’t go viral. It just went on, and so did we.
(Quick note: when we say we, we mean Sip & Sass™ it’s our little way of keeping things personal.
There Were Weeks Where It Felt Like No One Was Watching
Despite having no likes or bookings,
I continued with my dream, questioning everything along the way.
The Middle Is Messy & No One Talks About It
You hear about the beginning “just start!” and the big wins “we sold out!”
But no one glamorises the middle.
The part where you’re posting content into the void.
Trying to build a brand. But that’s the part that builds the muscle. The voice. The clarity. The grit.
“If you missed how this all began”🥞🍴
The Spark was the first flicker of what Sip & Sass would become.
Whatever it is, the way you tell your story online can make all the difference.
It Was Discipline & Focus
I was consistent because I’m disciplined.
I was consistent because I believed something would click.
That one class would lead to two.
That someone, somewhere, would feel the energy and say yes.
Built In The Quiet
Sip & Sass wasn’t built on viral moments,
It was built in quiet hours, long nights, and blogs I wasn’t sure anyone would read.
Every small move, every tiny risk, didn’t look big at the time,
but together, they added up to momentum.
If It Feels Right Keep Building It
Even if it’s quiet and people don’t get it yet,
even if your bank account is judging your dreams,
if it feels like yours and like home, don’t stop.
The quiet isn’t a sign to quit,
it’s a chance to get really, really good.
The work was becoming the vision.
This is Sip & Sass was when it started to feel real like I wasn’t just painting,
I was building something. Branded Before I Believed was the moment I realised I’d already been living it.
Brisbane & Gold Coast, you’re up first. Melbourne & Sydney start chilling the champagne.
The paint and sip party is coming, are you in?
Flip the page ⤷
Whatever it is, the way you tell your story online can make all the difference.
