Why I Kept Going (Even When it Was Quite)

A banner that reads no one claps in the middle

Still Showing Up

Because no one claps in the middle but that doesn’t mean it’s not working.

The middle didn’t go viral. It just went on and so did I.


There Were Weeks Where It Felt Like No One Was Watching

Despite having no likes or bookings,

I continued with my dream, questioning everything along the way.

The Middle Is Messy & No One Talks About It

You hear about the beginning “just start!” and the big wins “we sold out!”

But no one glamorises the middle.

The part where you’re posting content into the void.

Trying to build a brand. But that’s the part that builds the muscle. The voice. The clarity. The grit.

Flat lay of a coffee in a white cup on a saucer next to sunglasses snd and a red book

Whatever it is, the way you tell your story online can make all the difference.

It Was Discipline & Focus

I was consistent because I’m disciplined.

I was consistent because I believed something would click.

That one class would lead to two. That someone, somewhere, would feel the energy and say yes.


Built In The Quiet

Sip & Sass wasn’t built on viral moments,

It was built in quiet hours, long nights, and blogs I wasn’t sure anyone would read.

Every small move, every tiny risk, didn’t look big at the time,

but together, they added up to momentum.

If It Feels Right Keep Building It

Even if it’s quiet and people don’t get it yet,

even if your bank account is judging your dreams,

if it feels like yours and like home, don’t stop.

The quiet isn’t a sign to quit; it’s a chance to get really, really good.

Hosting in the Gold Coast or Brisbane? We’ve Got You Covered. We’re coming soon to Sydney & Melbourne.

“The paint and sip party is coming, are you in?”


© 2025 Sip & Sass. All rights reserved. This content is original and protected. If you're feeling inspired, we love that. If you're feeling *copy-paste* maybe don’t. 💋

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