The Brand Was Always a Mirror

Sip & Sass didn’t come from a business plan. It came from a feeling.

I knew how I wanted people to feel: seen, creative, free, a little flirty, a little powerful.

Eventually, I realised that’s how I wanted to feel too.

The brand was never separate from me. It was the version of myself I wanted to live in.

If It Doesn’t Match the Vision board It’s a No

My standards got higher.

Not just for branding, but for life.

I stopped saying yes to things that felt flat.

I stopped chasing safe. I started asking, Does this choice, this event, this person, this outfit feel like the brand I’m building?

If the answer was no, I let it go. Ruthlessly, but gently.

I started treating my time like my feed.

Clean. Intentional. A little cheeky. I made space for things that felt aligned, even if they weren’t “practical.”

I leaned into colour. Into art. Into stillness when I needed it and chaos when I craved it.

The founder, the artist, the girl showing up with wine and a painting to teach.

It’s all the same person. The life I’m building is the brand.

I’m not playing a role at events.

I’m showing people what it looks like to build a life that feels like yours. That’s the real product.

I want people to leave a Sip & Sass night thinking, I want to live like this.

More colour. More confidence. More joy.

That’s what I’ve built for them, and for me.

This is a business, yes. But more than that? It’s a decision to choose creativity and yourself..